What We Do
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Storytelling, Media & Performance Art Projects – Amplifying diverse narratives through digital content, documentaries, artistic productions and creative campaigns.
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Mentorship & Career Development – Guiding emerging entrepreneurs, artists and creative professionals through leadership training and industry mentorship.
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Experiential Events & Community Activations – Hosting workshops, panels, and cultural events that spark dialogue and celebrate heritage.
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Wellness & Personal Development – Facilitating events that nurture holistic wellness and self-actualization.
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Brand & Marketing Partnerships – Collaborating with mission-driven brands to develop impactful campaigns and experiences.
Who We Support
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Creatives, Entrepreneurs & Artists – Providing mentorship, business strategy, and creative & marketing support.
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Nonprofits & Community Leaders – Partnering to create engaging storytelling and experiential campaigns.
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Emerging Professionals – Offering mentorship and career advancement resources.
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Corporate & Brand Partners – Driving DEI-focused storytelling and strategic collaborations.
THE COLLECTIVE
Meet the Board of Directors
CARLA A. SILVEIRA-HERNANDEZ
Founder & Executive Director
Carla ( also known by her artist name She-Rōze) began breakin’ while attending the University of Florida in 1997. She later transferred to Florida International University to finalize her B.S. degree in Journalism & Mass Communications, and to pursue better internship opportunities.
She began her career developing event sponsorship materials for University of Florida’s breakin’ club The Hip Hop Collective, as well as Hip Hop Master’s Pro Am in 2001. She later went on to develop digital marketing strategy for MTV Latin America and launched their mobile platform as a producer in their New Media department. She is currently the Director of Creative & Content Strategy for a global nutrition company.
Throughout her career, she has continued to be an advocate and supporter of Hip Hop and the Breakin’ community, volunteering her professional skills to bboy publications like BTWN the BRKS and grassroots organizations like the Beat Swap Meet and No Easy Props. She is also the Executive Producer for Artson Music and the Founder of the Shero Collective, a pro-social initiative dedicated to highlighting community heroes, promoting gender-balance, and creating career development opportunities.
Her latest Hip Hop documentary, The Making of a Brave Star, was premiered by the Austin Film Society in 2019 association with BBoy City’s 25th anniversary. She also presented at Arizona State University regarding her series, Raising the Culture and Breakin' Barriers.
Carla is currently in production on a new documentary film, Rooted, which will focus on the global community that has developed as a result of Hip Hop and Breakin’ culture. She is also set to release her debut album as She-Rōze entitled, We Rise, which is inspired and dedicated to the women in her family and the Hip Hop community. Proceeds from the album will go to supporting the work of the Shero Collective as well as other organizations we partner with.